

SANDEMANs NEW Europe City Tours
After becoming the largest and leading provider of city tours in Europe within two years of beginning operations, we're happy to have proven what seems obvious: if you provide the best tours ever at the lowest price possible, the public will notice. Famous across Europe for pioneering the innovative Free Tour concept, which provides tip-based tours to individual travelers, SANDEMANs NEW Europe has made strides into the private tour market. Amongst our private tour partners, we're happy to count: NOKIA, MICROSOFT, ADIDAS, MORGAN STANLEY, CHEVRON, GILLETTE, BRITISH AMERICAN TOBACCO, and many more.
What makes our tours so much better than the industry average? ‘INFO-TAINMENT.' Our dramatic historians bring the past alive through their unique story telling and physical animation. This is coupled with a vast knowledge base which allows our guides to weave history together and draw connections and parallels through the subject matter. We believe that history is the best story, and that dull and heavy retelling of history is simply unprofessional guiding. Our professional guides never hide behind an onslaught of dates and names, and they never substitute great content for boring facts.
SANDEMANs NEW Europe Magazines
In each of our partner cities, we produce, publish, and circulate the leading English language city guide for travelers. Strategic partnerships with local, national, and international companies finance our magazines, which are distributed through accommodation and service partners. By carefully selecting those we invite to have exposure in our magazine, we can guarantee a strong response from our readership.
Our Mission:
Many tour companies base their business model on creating a sense of fear in travelers, and then attempt to force travelers to alleviate that fear by using certain products or services. Many tour companies never expect to see people return to them again in the future. Some companies even purposefully mislead customers in order to further profit.
We believe that each one of our customers deserves the same honest advice and guidance that we would give to any friend visiting from abroad. We expect that our customers will not only want to use our services and products as they travel between the cities from which we operate, but that they are our greatest marketing asset and that their recommendation of our company is the strongest form of advertising possible.
We believe in offering our services and products at a fair price, based on our local costs, not based on the often inflated prices of traditional tour providers.
We believe in paying our staff better than any other tour company in the business. Our company is our staff. Our most important asset is not oil, wood, or metal. It is the human beings and their dedication to our company, our partners, and our customers.